WooCommerce Performance
Slow checkout is costing you sales
Your WooCommerce store takes too long to load on mobile. Customers abandon carts before checkout completes. I optimize the WordPress infrastructure layer to fix it.
Conversion Killers
The problems killing your conversion rate
Three infrastructure issues that quietly drain revenue from every visit.
01 / CHECKOUT
Slow checkout on mobile
WooCommerce checkout takes 5+ seconds on mobile. Every second of delay reduces conversions by roughly 7%. Revenue disappears from every transaction.
7%
revenue lost per added second
02 / CART
Rising cart abandonment
Industry average cart abandonment is 78%. Slow product pages and checkout bottlenecks push stores above that number. The fix is in infrastructure, not marketing.
78%
industry average abandonment
03 / PAID ADS
Declining Google Ads ROAS
Google factors page speed into Quality Score. Slow landing pages mean higher CPC and lower ad positions — paying more for less traffic, converting less of what arrives.
-ROAS
Quality Score penalty
The Evidence
Real results from performance engineering
Published case studies show what Core Web Vitals optimization delivers for eCommerce.
+8%
More Sales
Vodafone improved LCP by 31% and saw an 8% increase in sales.
+80%
Mobile Conversions
Redbus fixed Core Web Vitals and saw 80–100% mobile conversion improvement.
7%
Per-Second Revenue Loss
Every additional second of load time reduces eCommerce conversions by up to 7%.
Sources: Google web.dev case studies, Deloitte “Milliseconds Make Millions” report.
Scope of Work
What I optimize for WooCommerce stores
Infrastructure-level work tuned to the realities of product catalogs, carts, and checkout.
Checkout Speed
Cart page, checkout flow, and payment processing optimization. Reduce the time from “Add to Cart” to “Order Complete.”
Product Page Performance
Image optimization, database query tuning for large catalogs, and Core Web Vitals fixes specific to product and category pages.
Search & AI Visibility
Product structured data, Google Shopping feed optimization, AI crawler configuration, and technical SEO across the entire catalog.
How We Work Together
Get started in three steps
Start with a free check, then move to a paid audit only if the findings are worth acting on.
STEP 01
Free Site Assessment
Free · 15 min
15-minute check of store load times, checkout performance, and Core Web Vitals. 2–3 specific findings.
STEP 02
Paid Performance Audit
$2,500 · 1-2 weeks
Deep dive into WooCommerce infrastructure: checkout flow, database queries, plugin impact, caching, SEO. Prioritized roadmap with revenue impact estimates.
STEP 03
Monthly Optimization
$2,500/mo · ongoing
Ongoing performance engineering, technical SEO, and AI optimization. Monthly before/after revenue reports plus direct Slack/email access.
Why eCommerce Chooses CoCompass
From inside hosting infrastructure to inside your store
I have spent my career inside WordPress hosting infrastructure — as a Technical Account Manager at Pressable and at Acquia. I know what happens at the server level when your customer clicks “Buy Now.”
Infrastructure Expertise
Optimization at hosting, database, and caching layers — not just the surface. Deep fixes that last.
Vendor-Neutral
Recommendations for what is best for the store, not for any hosting provider. Objective assessments, always.
Revenue-Focused
Every recommendation ties to conversion impact. Know exactly how each fix affects the bottom line.