Category: General

  • Mastering Content Strategy and Lifecycle: The Messy Art of Staying Relevant

    Mastering Content Strategy and Lifecycle: The Messy Art of Staying Relevant

    Last winter, I spent an entire snowy Saturday staring at our content calendar: yes, the giant spreadsheet that serves as both a north star and, some days, a shapeless heap. Outside, the weather was doing its best impression of a Canadian cliché: frosted pines, total stillness, and the distant echo of a snowblower. Inside, my…

  • The Future of Web Development in an AI-Driven World: Reflections from the Code Trenches

    The Future of Web Development in an AI-Driven World: Reflections from the Code Trenches

    A question I get asked all the time, usually at conferences or on snowy walks with fellow developers in Vancouver, is this: “Aren’t you worried AI will make us obsolete?” Honestly, it isn’t a question I ever thought I’d be answering back when responsive design was the big buzzword and our biggest challenge was convincing…