Malcolm Peralty
WordPress Infrastructure Expert. Over two decades in the CMS space, with deep expertise in hosting infrastructure, performance engineering, technical SEO, and AI search optimization.
Founder of CoCompass. Formerly at Pressable and Acquia.
Career Background
My career has taken me inside the hosting platforms that power WordPress at scale:
Technical Account Manager at Pressable
Managed WordPress hosting platform, part of the Automattic ecosystem. I managed technical relationships for WordPress sites at scale, giving me deep insight into how hosting infrastructure works from the inside.
Technical Account Manager at Acquia
Enterprise CMS platform. I worked directly with large organizations to optimize their web infrastructure. Acquia Cloud Platform Pro and Site Factory Pro certified.
20+ Years in WordPress
Started with WordPress 0.72 in 2004. Authored thousands of articles, held leadership roles across agencies and enterprise companies. WordCamp Canada speaker.
What I Do Differently
Most WordPress consultants optimize from the outside. I optimize from the inside out — because I have managed hosting platforms, I know exactly where the gaps are between what hosting providers deliver and what WordPress sites actually need.
Your hosting provider optimizes the server. Your developer builds features. Your SEO agency handles content and links. Nobody optimizes the WordPress application layer — the code, plugins, database, caching, and search configuration that sit between your hosting and your marketing. That is what I do.
Everything I recommend is vendor-neutral. I am not affiliated with any hosting provider, SEO tool, or agency. I recommend what is best for your business.
Performance Engineering
Core Web Vitals, server optimization, database tuning, plugin rationalization, caching architecture
Technical SEO
Crawl budget optimization, structured data, indexation management, internal linking, log file analysis
AI Search Optimization
AI crawler configuration, content structuring for AI citation, visibility monitoring across ChatGPT, Perplexity, and Google AI Overviews
Who I Work With
I work with mid-market companies ($10M-$30M revenue) running WordPress or WooCommerce who need infrastructure-level optimization. My typical client is a VP of Marketing or business owner whose WordPress site is 3-5 years old and accumulating technical debt.
They cannot justify a full-time WordPress specialist at $70K-$120K/year, but they need deeper expertise than their current developer or agency provides. At $30,000/year, my retainer delivers more specialized expertise at 30-40% of the cost.
Ready to Find Out What Is Holding Your Site Back?
Get a free 15-minute site assessment. I will give you 2-3 specific, actionable findings about your WordPress site’s performance, SEO, and AI visibility.